37 years of dynamic growth

For 37 years, FORUM SA has been successfully operating in the fields of trade shows and professional magazine publications with respect and with a sense of responsibility towards its partners and clients. From 2019 is member of NürnbergMesse Group, one of the 15 largest exhibition companies in the world and in November 2022 received the ISO 20121:2012 certification for implementing sustainability practices at the planning and organization of Xenia and HORECA exhibitions.

Strategic partnership
with NürnbergMesse Group

As of September 2019, FORUM SA -the leading trade show organizer in Greece- is a member of the NürnbergMesse Group, one of the 12 largest exhibition companies in the world. This partnership will support the further development of FORUM SA, and will help Greece become a major trade show hub for the Balkans and Southeast Europe.

4,000
exhibitors
9 international
trade shows
4,000
exhibitors
9 international
trade shows
4,000
exhibitors
4,000
exhibitors
9 international
trade shows
9
international trade shows
4 wide-circulation
professional magazines
€ 18.6m annual turnover
4 wide-circulation
professional magazines
18.6m.€
annual turnover
4 wide-circulation
professional magazines
4
wide-circulation
professional magazines
18.6 million €
annual turnover
18,6 million €
annual turnover
200,000 m2
exhibition area
180,000
Greek and international visitors
200,000 m2
exhibition area
180,000
Greek and international visitors
200,000 m2
exhibition area
180,000
Greek and international visitors
200,000 m2
exhibition area
180,000
Greek and international visitors

Data 2023

Upcoming Trade Shows

7-10 FEB
2025		 HORECA
The leading international exhibition for the provisioning and equipment of Hospitality & Foodservice companies.
21-24 FEB
2025		 ARTOZA
The largest international exhibition of bakery, confectionery and ice-cream in the Balkans
8-10 MAR
2025		 FOODEXPO
The leading fnb trade show in S.E. Europe and a central platform for the international food industry.
8-10 MAR
2025		 OENOTELIA
A specialized trade show for wine and spirits with a purely professional character and international orientation.
9-11 MAΥ
2025		 WORLD OF BEER FESTIVAL
The greatest beer festival in Greece with 1,000+ labels, street food, concerts, dj sets, stand-up comedy shows.
27-29 SEP
2025		 ATHENS COFFEE FESTIVAL
The biggest coffee festival in Greece for coffee lovers and industry professionals!
7-10 NOV
2025		 FOODTECH
The premium food processing technology exhibition.
7-10 NOV
2025		 GLOBAL PACK
The new premium international trade show for the packaging industry.
22-24 NOV
2025		 XENIA
A premium exhibition aimed exclusively at hoteliers, as well as professionals and entrepreneurs of the country’s tourism industry.

Corporate Video

Latest News

XENIA is not just an exhibition but a vibrant, interactive event that generates millions in deals and networking opportunities...

November 29, 2024

FORUM SA has successfully renewed the ISO 20121:2012 certification for the leading exhibition for the Tourism Industry in Greece, XENIA 2024...

November 29, 2024

We celebrated 5 years of strategic cooperation with NürnbergMesse Group...

November 28, 2024

FORUM SA received an honorary award for its contribution to the development of the coffee industry in Greece...

October 18, 2024

They were here, all 22,324 of them, at ATHENS COFFEE FESTIVAL. An impressive three-day celebration full of events, food, music, laughter...

October 11, 2024

FORUM SA is proud to be Certified™ by Great Place To Work® for its efforts to create a healthy working environment.

July 11, 2024

FORUM SA – Member of NürnbergMesse Group, is excited to announce the commencement of its collaboration with the Specialty Coffee Association (SCA) through World Coffee Events (WCE).

July 5, 2024

WORLD OF Beer Festival 2024 was a huge success. Thanks to all the breweries, musicians, DJs, street food chefs and stand-up comedians who took part.

May 21, 2024

Lager? Pilsner or Weiss? Whatever your favorite beer is, the new great beer festival is coming on May 10-12 at the Technopolis of the Municipality of Athens...

April 15, 2024

From February 21 to 24, imagination, experimentation, craftsmanship, the art of baking and confectionery, will meet in 22,000 square meters.

March 28, 2024

The success story of FOOD EXPO 2024 reflects the dynamics of the food and beverage industry, proves that the exhibition forms...

March 21, 2024

500 exhibitors, 80,284 visitors, excellent workshops, impressive cooking shows, coffee and cocktail championships, awards, meetings, networking, great commercial deals, optimism for the future.

February 26, 2024

FOOD EXPO 2024 will present from March 9 to 11 all the trends and innovations...

February 6, 2024

The leading exhibition event of Tourism & Mass Catering is coming 9-12 February and brings trends, innovations & opportunities for networking and deals. 

February 1, 2024

New products, innovative ideas, global megatrends... 31,234 hospitality executives discovered at the booths of 520+ exhibitors...

December 8, 2023

15,180 visitors, 562 international buyers and 265 exhibitors experienced an exciting three days of innovation, inspiration...

November 29, 2023

Held on Wednesday 11 November, and with the participation of all the company’s members, FORUM SA’s corporate event...

October 16, 2023

FORUM SA, the biggest and most successful Trade Shows organizer in the region of SE Europe is leading the way again...

October 5, 2023

Xenia 2023, which is to be held November 25-27, at the Metropolitan Expo...

October 4, 2023

Xenia 2023, which is to be held November 25-27, at the Metropolitan Expo...

July 19, 2023

GLOBAL PACK and FOODTECH are coming, November 11-13, 2023, with thousands of executives...

July 19, 2023

Top coffee brands, exciting coffee championships, seminars from coffee experts and...

June 8, 2023

From May 6 to 8, thousands of visitors met 120 exhibitors at Bio Festival 2023 and...

May 16, 2023

With 31,369 visitors from all over the world, 1,300 leading exhibitors from Greece and abroad.....

March 15, 2023

With 21,520 visitors and 210 exhibitors, ARTOZA 2023 proved that it was, is and will be the trade show....

March 15, 2023

Representatives of the trade fair organization company, FORUM SA-Member of NurnbergMesse....

March 3, 2023

From March 3 to 6, 2023, ARTOZA – the leading exhibition for the Bakery and Confectionery....

March 3, 2023

Thousands of visitors passed through the gates of the 17th HORECA, confirming that it is the largest exhibition in Greece...

February 15, 2023

Xenia, was held November 26-28 at the Metropolitan Expo and was a huge success with 26,500 visitors.

December 19, 2022

FORUM SA obtained the ISO 20121:2012 certification for the planning and organization...

November 18, 2022

From November 26th to 28th, 2022, the heart of the tourism industry will beat....

November 15, 2022

With the aim of developing the international character of its exhibitions, FORUM has dynamically...

November 15, 2022

From September 24 to 26, 19,800 visitors -professionals and consumers....

October 12, 2022

Global Pack will be organized for the first time, November 11 to 13, 2023 at the Metropolitan Expo...

September 5, 2022

FORUM SA proudly announces that it has received the Great Place to Work® Certification...

September 5, 2022

The Greek Exhibition Industry Association (SOKEE), which represents the entire exhibition industry...

July 12, 2022

Athens Coffee Festival 2022 for another year will celebrate the vibrant coffee industry...

May 18, 2022

With the participation of 560 exhibitors but also with a rich program of parallel events, the next HORECA....

May 18, 2022

The English-language magazine of Forum SA and the respective site on Greek food and beverages is renewed

May 18, 2022

The success of the festival confirmed that it is an important reference point...

March 24, 2022

Thousands of Greek and foreign key food traders from all over the world visited the exhibition...

March 16, 2022

HORECA, returned dynamically on February 11-14 at the Metropolitan Expo...

February 28, 2022

FOOD EXPO, returns dynamically, March 12-14, 2022, at the Metropolitan Expo!

December 20, 2021

The premium exhibition, exclusively aimed at hoteliers, returned dynamically and covid free, gathering a total of 17,000 visitors in the sector.

December 15, 2021

The F&B Industry’s premium international trade show returned dynamically and covid-free, gathering a total of 12,500 thousand professionals in the sector.

December 12, 2021

The International Exhibition of Bakery, Confectionery & Ice Cream returned dynamically and covid-free from 12-15 November with a total of 12,500 visitors.

December 11, 2021

With the full support of the industry and coffee lovers, the Athens Coffee Festival 2021 was held with great success.

October 6, 2021

NürnbergMesse Group, of which FORUM SA is also a member, launches a new exhibition in Milan, dedicated to the hotel and wider hospitality sector.

October 6, 2021

Trade fairs will reopen in Greece as of September 1, Development and Investments...

July 15, 2021

Thousands of significant business deals between exhibitors & visitors sealed the success...

February 12, 2021

The “Top Coffee Publishing Award” was awarded to Snack & Coffee magazine...

December 17, 2020

The Nuremberg coronavirus vaccination center at the exhibition venue...

December 17, 2020

Mr. Thanassis Panagoulias was appointed new CEO at FORUM SA - Member of NürnbergMesse Group...

December 8, 2020

From November 12-15, 2021, the trade show- point of reference for the F&B production technologies...

October 30, 2020

Bakery and confectionery professionals renew their appointment with the industry’s leading....

October 21, 2020

The premium exhibition targeted to the hotel industry will welcome the tourism professionals in a safe environment...

September 11, 2020

The leading festival for the coffee industry in Greece will welcome again its exhibitors and visitors...

August 31, 2020

FORUM SA, adapted to the new conditions that have developed...

July 23, 2020

FORUM SA has returned to its exhibition and publishing activities...

May 5, 2020

With 100,000 visitors from 40,000 businesses, the 15th HORECA has proven for the umpteenth time....

February 11, 2020

32,000 professionals from all the neuralgic sectors of the tourism industry were present...

December 24, 2019

With 18,000 visitors from 10,000 businesses, 300 international buyers from 50 countries around the world...

December 24, 2019

The 4th Athens Coffee Festival was completed confirming once more its potential and role as one of the top coffee festivals in the world....

October 18, 2019

A Gala Dinner was held successfully on Monday, September 30, at the Acropolis Museum, as part of the acquisition of FORUM SA....

October 16, 2019

A historic, for Greek trade show industry standards, strategic partnership between...

October 16, 2019

Faithful to its ideals and principles of respect for fellow human beings, FORUM SA supports “The End project” as a silver sponsor.

October 16, 2019

Our magazines

Testimonials

  • ACF 2023: We participated at the Athens Coffee Festival to launch LEGIT, the new, fresh espresso proposal of Lumidi Coffee Roasters. We are very excited with the public response, as since the first day of the festival, professionals have asked us to integrate it into their businesses.

    Vassilis Lumidis, CEO Kafekoptia Lumidis

  • ACF 2023: We are very happy that NOYNOY BARISTA’S GOLD was for the 7th year the Grand Sponsor of Athens Coffee Festival, which is a benchmark for the coffee industry. We renew our appointment for 2024!

    Lydia Valsami, Marketing Department FrieslandCampina Hellas S.A.

  • ΑΡΤΟΖΑ 2023: "ARTOZA manages to impress us every time with its sizes, the perfect organization, the quality of the audience and the aesthetics of the stands it hosts. Rightfully so, it is the largest bakery and confectionery exhibition in the Balkans and the Eastern Mediterranean."

    Stathis Antonopoulos, General Manager, D. ANTONOPOULOS SA

  • ΑΡΤΟΖΑ 2023: "The impressions from our participation in ARTOZA 2023 are completely positive. The organization was perfect as always and we found that the visitors this year were very targeted!"

    Stelios Kanakis, General Manager, Stelios Kanakis SA

  • FOOD EXPO 2023: FOOD EXPO is the best exhibition in the Balkans and one of the best in Europe, perfectly organized and with very high attendance. As a multinational company, with six subsidiaries outside Greece, we were happy to note that there were buyers from the countries where we do business.

    Giannis Kallas / CEO Kallas

  • FOOD EXPO 2023: Exhibitors and visitors were impressed by the quality of the stands and the overall organization. Agrino is at the joint stand of HELLADIKA MAS, the largest of the exhibition, which I predict will be even bigger next year.

    Agis Pistiolas / Marketing & Exports Director, AGRINO - PISTIOLAS SA

  • Xenia 2022: Our participation in the exhibition gave us the opportunity to meet with a very targeted audience, hoteliers and engineers mainly from the Greek islands, who are in the process of renovating or creating new accommodation and they discussed with us about our products and the solutions we propose.

    Maria Michalopoulou, Marketing Manager, EUROPA PROFIL ALUMINUM SA

  • Xenia 2022: Xenia is the leading exhibition for hotels. Every year it gets better and better. We are very happy with the attendance and the commercial agreements that we closed with targeted visitors.

    Ioannis Pasgianos, CEO, KENTIA SA

  • HORECA 2023: "We are very happy with our participation in the HORECA 2023 exhibition. We were given the opportunity to present our new products and solutions to the coffee industry to our clients from all over Greece but of course to potential customers."

    Niovi Kallergi, Vice President - CMO / KAFEA TERRA FOOD & DRINKS SA

  • HORECA 2024 was the best of all time. Professionals from all regions of the country visited our booth, while there was also a large turnout of bakers and pastry chefs. At HORECA 2024, our company also showcased new equipment, including the oil filtration system and industrial machines from fyrex. Our participation in HORECA 2025 is certain.

    Theodora Varanakis / Import department Manager VARANAKIS SA

  • "Our impressions of FOODTECH 2023 are excellent, the attendance was impressive, the professional visitors were both from Greece and abroad, the level of the exhibitors was very high and we closed commercial deals."

    Yannis Makris / CMO Gizelis Robotics

  • "FOODTECH 2023 was very successful, we had the opportunity to see our partners from the entire spectrum of the food industry from Greece and abroad and there was great interest in the presented machines. We also completed important deals with customers. For us, FOODTECH is an established appointment! "

    Sophia Venetsanou / CFO Avenco SA

  • Global Pack was very successful, and I believe that its success lies in the fact that it managed to bring together the most important companies active in the food industry and this was shown in the quantity and quality of visitors who came to our stand, as well as in the very important agreements we made.

    Theodoros Alexopoulos / Managing Director Bizerba Hellas

  • We are very satisfied with Global Pack, the visitors were quality and targeted and we had quite a few new and innovative products to present. There was a lot of attendance at our booth and we made trade deals

    Romanos Kapelis / Business Development Kapelis Packaging

  • HORECA 2024: This is our company’s 9th year participating in HORECA. We are very pleased with the turnout and quite satisfied with the commercial agreements we made during the exhibition.

    Irini Konstantopoulou / Corporate & Marketing Technology Manager EPIROTIC BOTTLING INDUSTRY (VIKOS S.A.)

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