Thousands of visitors passed through the gates of the 17th HORECA, confirming that it is the largest exhibition in Greece, a leading commercial forum for Hotels and Mass Catering businesses and a center of investment for the sector.

HORECA 2023, with an incredibly high attendance gathered thousands of professionals in four days and proved that it is the leading exhibition in Greece and a point of reference and inspiration for the tourism and catering industries. The largest and most influential exhibition event in our country welcomed 60.735 professionals from Hotels and Mass Catering businesses from every corner of Greece and confirmed that it can demonstrably guarantee the realization of the objectives and the commercial success of its exhibitors. The enormous dynamics and impact that the exhibition has on these two key sectors of the Greek economy, as well as its contribution to their development, is confirmed more and more each year.

The special events attracted the visitors’ interest

HORECA’s special events are an integral part of the show, equally important with the main exhibition. Through the workshops, case studies, and panel discussions, visitors and participants had the opportunity to open their business horizons and learn about the newest product developments as well as the trends in digital marketing and management in the HORECA Lab. The Panhellenic coffee championships that took place on the Coffee Events stage, and the Panhellenic cocktail championships for the top baristas and bartenders respectively, gathered a large crowd who watched with great interest. At the same time, issues such as sustainable gastronomy, sustainability of dishes and new trends and innovations in catering, were analyzed at the Gastronomy Lab. Finally, the exhibition also hosted the 6th International Hospitality Forum from the Hellenic Chamber of Hotels, the Fortune Greece Conference, the forum entitled “The Greek hospitality ecosystem” from the Hellenic Business Association and the Gastronomy Conference from the Chef’s Club Greece.