With 21,520 visitors and 210 exhibitors, ARTOZA 2023 proved that it was, is and will be the trade show trusted by the largest supply and production companies in the Bakery and Confectionery industry.

ARTOZA, breaking every previous record of its own, came back strongly and gathered from March 3-6, a total of 21,520 professionals, in a four-day event rich in commercial contacts and agreements, as well as parallel educational events. The thousands of professionals from every corner of the country flooded the Metropolitan Expo exhibition center, making everyone talk about an unprecedented visitor triumph! In an enthusiastic atmosphere and maintaining an unprecedented pulse that did not diminish for a moment throughout its duration, ARTOZA was once again the leading trade event of the year, creating, by general admission of exhibitors and visitors, a climate of hope, perspective and optimism for the future.

185 Hosted Buyers visited the trade show

As part of ARTOZA 2023’s extroversion, the organizing company attracted 185 hosted buyers from target markets, whom during all four days of the exhibition, held more than 3,000 planned b2b meetings with exhibitors. Thus, many companies that aimed to expand their business activities outside the Greek borders managed to meet key buyers from all over the world under the same roof, which shows the exhibition’s potential for further internationalization in the future.

A unique panorama of special events

ARTOZA’s special events were a great success for another year. The specially designed stages were packed every day from early in the morning, offering visitors valuable advice, knowledge, techniques, and ideas, but also presenting the new trends prevailing worldwide. For four days at the Masterclasses stage, leading bakers and confectioners from Greece and abroad presented innovative proposals for recipes and products, which can make a difference and boost the sales of a business. At the same time, renowned lecturers from various specialties and market executives, on the ARTOZA Lab stage, held a series of presentations and speeches about marketing and management. On the ARTOZA Lab stage, for the first time in their history, the Panhellenic Latte Art and Ibrik Championships were held by SCA Greece.

Meeting point for important players in the sector

The 18th ARTOZA was chosen by the Hellenic Bakers Federation to hold its Board of Directors meeting and the gathering of the presidents of the local unions. At the same time, the Board of Directors of the Federation of Professional Confectioners of Greece was held with the presence of many Presidents from the Unions – members.