The annual professional meeting point for thousands of executives and entrepreneurs in the Foodservice and Hospitality industry, HORECA 2026, is coming February 13–16, refreshed, modern, and dynamic.

For twenty years, we have envisioned, innovated, been inspired, and grown. We lead the change. We stand by the professionals of tourism and mass catering, as companions on their journey toward progress, sustainability, and success. For yet another edition—this one in 2026—we are evolving, upgrading, and showcasing fresh trends and bold ideas.

Once again, the most dynamic, modern, and iconic suppliers in the industry will join us as exhibitors. They will lead the way, inspire, and present products, solutions, and services that add value to businesses in the sector—hotels, tourist accommodations, restaurants, catering businesses, and bars.

Upgrading the Exhibition Experience

For the first time, we are introducing operational measures that usher in a new era of exhibitions:

• 20% more parking spaces for HORECA visitors in independent areas adjacent to the Exhibition Center. Visitors will be able to check live parking availability on the exhibition’s website and choose where to go. Free shuttle vans will transport them to the venue.
• Ticket price increase to €30. Our goal is to further ensure the professional nature of the exhibition and the exclusive presence of a B2B audience.
• Increased frequency of shuttle buses transporting visitors to and from the exhibition center. This will eliminate waiting times for those using the Doukissis Plakentias and Airport Metro stations.

Special Events of 2026

HORECA BUSINESS LAB
The Business Lab stage in Hall 3 becomes an incubator of innovation and inspiration, featuring engaging workshops, successful case studies, and thought-provoking panel discussions with top marketers, dynamic entrepreneurs, and industry leaders.

COFFEE CHAMPIONSHIPS BY SCA GREECE
The coffee industry gathers once again at HORECA, on the Hall 1 stage, to participate in and watch the 2026 National Championships for Barista, Brewers Cup, and Coffee in Good Spirits.

GASTRONOMY LAB
Innovation and cutting-edge techniques return to the live cooking shows at the Gastronomy Lab stage in Hall 4. Over 20 top names from Greek and international gastronomy will present ideas and menu suggestions that are sure to impress.

8th International Hospitality Forum
The future of Greek tourism will take center stage and be thoroughly analyzed during the 8th International Hospitality Forum, once again organized by the Hellenic Chamber of Hotels and hosted by HORECA 2026.

We look forward to welcoming you to the renewed HORECA 2026, to open new, bright paths for the industry and become the “inspirers” of its new era.