12 Feb FOOD EXPO Digital: The digital edition of the leading F&B trade show
FOOD EXPO GREECE is going digital in order to ensure the maximum commercial benefits for exhibitors and visitors.
The largest Food & Beverage trade show in Southeast Europe comes in a digital form, as FOOD EXPO Digital through a custom made platform, aiming to bring in contact major productive and supply food and beverage companies, which will take part as exhibitors, with thousands of selected Greek and international buyers in order to explore beneficial commercial deals.
The digital exhibition will operate in parallel with the physical exhibition, on June 12-15, 2021 and will be held in any case even if the conditions do not allow the physical exhibition to take place.
A custom made interactive platform
The custom made interactive platform, through which the digital exhibition will take place, gives the opportunity to the exhibitors of FOOD EXPO 2021 to display their products and services (infos, photos, video), to thousands of Greek and international food traders and to conclude important agreements with them, in case due to the conditions they can not visit the physical exhibition.
FOOD EXPO 2021 digital exhibitors will also be able to attend pre-arranged meetings with key buyers from Greece and all over the world via video calls or online chat and enhance the growth of their export activities in the greek and international market. Also, through the digital platform exhibitors will have the chance to reconnect with the domestic and global food & beverages market after more than one year of absence of physical exhibitions.
FORUM SA will promote the platform to its database of 45.000 significant Greek and international buyers, interested in finding new suppliers and making new commercial deals. The Platform has multiple search filters (product, category, country, company name, special awards), aiming at the maximizing display of the exhibitor’s products. It will remain online after the end of FOOD EXPO Digital, giving access to buyers who have not visited the exhibitors’ profile during the 4 days of the trade show.
A dynamic marketing campaign for FOOD EXPO
In order to ensure the maximum possible commercial effectiveness of the digital exhibition, FOOD EXPO will promote FOOD EXPO Digital to targeted Greek and international buyers via a dynamic marketing campaign.
The organizing company will run a targeted social media campaign in order to attract food traders. 30.000 newsletters will be sent to international buyers in its database while 30.000 SMS will be sent to buyers, giving them free access to the online platform of the digital exhibition. Moreover, FOOD EXPO Digital will be advertised to B2B magazines of the industry internationally.