05 Jul 2024 A Promising New Collaboration: FORUM SA joins forces with the Specialty Coffee Association (SCA)
FORUM SA – Member of NürnbergMesse Group, is excited to announce the commencement of its collaboration with the Specialty Coffee Association (SCA) through World Coffee Events (WCE). As the exclusive authorized strategic partner for Greece and Cyprus, FORUM SA will be organizing the annual licensed national competitions of the SCA, for the period 2024-2027.
FORUM SA, the largest trade show organizer in Greece, is committed through this strategic collaboration to leveraging its extensive experience, expertise, and strong connections within the coffee industry and community, aiming to support the Specialty Coffee Association (SCA) in its mission to enhance the global coffee community and promote a sustainable, fair, and prosperous coffee supply chain.
Responding to the role and responsibilities of the strategic partner, and having already received the support of the elected members of the SCA GREECE Board of Directors, FORUM SA will undertake:
- The organization of annual licensed national competitions for the World Coffee Championship (WCC).
- The production and management of coffee events in Greece and Cyprus.
- The organization of educational events in Greece and Cyprus with authorized AST and PTC trainers.
- The promotion of each activity with targeted initiatives and promotional actions.
- Securing sponsorships and supporting competitors in international competitions based on WCC criteria.
Regarding this collaboration, the President and CEO of FORUM SA, Mr. Thanasis Panagoulias, stated, “I am thrilled that the SCA has entrusted FORUM, and recognized our pivotal role in educating professionals and raising public awareness about specialty coffee. I personally commit, along with all my partners, to honor the trust shown to us by Mr. Yiannis Apostolopoulos, Chief Executive Officer of the Specialty Coffee Association, and Mr. Stavros Lambrinidis, National Coordinator of SCA GREECE. Together, we will lead both the competitions and the coffee sector into the next era!”
Mr. Yiannis Apostolopoulos, Chief Executive Officer of the Specialty Coffee Association & Member of the Board of Directors of World Coffee Events, stated: “Greece and Cyprus are among the first countries where we are implementing this collaboration model, aimed at increasing activities in the Greek and Cypriot markets – both at the B2B and consumer levels. Over the years FORUM SA has proven to be a consistent and trusted partner of the Specialty Coffee Association, and Mr. Thanasis Panagoulias, President and CEO of FORUM SA, has actively supported the development of the specialty coffee market in Greece. We are confident that the outcome will be positive, thanks to the vast experience and expertise that FORUM SA generously brings to the table.”
Mr. Stavros Lambrinidis, National Coordinator of SCA GREECE, welcomed this collaboration on behalf of the Board saying: “FORUM SA is synonymous with innovation, high-quality services, a passion for development, and professional consistency. We are excited to collaborate with such a remarkable and capable team, and to join forces in order to achieve our goal of strengthening the Greek and Cypriot specialty coffee community and the professionals who represent it.”
About Specialty Coffee Association
The Specialty Coffee Association (SCA) is the largest international non-profit organization representing professionals and businesses in the coffee industry. With a presence in over 65 countries and headquarters in California, USA, the SCA aims to enhance the global coffee community. It supports a sustainable, fair, and prosperous coffee supply chain through educational programs, research, and event organization, including the World Coffee Championships (WCC) via World Coffee Events (WCE), headquartered in Ireland. The SCA promotes sustainability, innovation, and best practices at every stage of the supply chain, from cultivation to market distribution. For more information about the SCA’s activities and vision, visit their website: https://sca.coffee/
